Brand Image and Duplicates

The main problem, manufacturing industries facing today is the presence of duplicates of their products. There is a lot of pain and efforts behind establishing a brand name. Strict quality checking and a wide publicity to create the awareness about the product and the brand name are necessary to create a brand image in the market. Once a brand is established, some greedy people without any ethics will start duplicating those well reputed products to mint money in a short period without putting any effort. Laser marking or laser engraving is the best way to keep the identity of the products. The importance of keeping the product’s identity is very much important. Because, the duplicates are not just en cashing on your reputation but also will create a negative image for your products with the poor quality of the duplicate products.

Laser engraving is basically engraving a matter or any images on a surface with a laser beam. This image or laser marking will be permanent. This can not be removed or modified. This feature makes laser engraving or laser marking more secure than printed labels affixed on the surface of the products. More over laser engraving will give an elegant look to the product.

Apart from saving the products to keep identity it also reflects the class of the product. In a market where the tough competition is going on between a numbers of similar types of products, it is necessary to present your product as a class product. Laser engraving or laser marking will help you in this regard too. You can engrave either your emblem or any attractive image on your product using laser beam. Here you should take care about the image. A wrong image may create a negative impact too.

You should have a registered trade name or an emblem which can be engraved on your products. If somebody trying to do the same you can take legal action too. But with an unregistered brand name and emblem legal proceedings may not be possible. So always register the image that is being engraved on your product.

As mentioned earlier, laser engraving or laser marking is a permanent structure and can not be removed like affixed labels or stickers. So it will remain as long as the product exists. This will give you a chance indirectly to give publicity for your product. This type of publicity will pay more. A product which is having long life and good quality will definitely attract the attention of people. When they see the name in that mood, certainly it will leave a positive impact on their minds. Thus with the new laser technology is saving the identity of your product and gives extra publicity too.

For Further Detail about Laser Marking please visit our website http://www.identisys.co.uk.

Laser Engraving and Laser Etching- an innovative tool!

The process of making engravings in a precise manner of various types on any kind of material that a company uses in the manufacturing of its wide variety of products is known as laser engraving. The technique has become so popular in a very short span of time that it has fast started replacing the metal tool bits which were earlier used to etch upon products.
Three workable components are there in the machine. The first component is the main laser. This is used to target or direct the beam. Second component is the controller which is basically a computer that assists in the beam movement and positioning. The third and the last component is the surface area on which the etching or engraving is actually carried out. The laser is shaped like a pencil emitting the very high intensity beam. This beam helps in engraving and etching upon the various surfaces on which it is directed. The main objective of controllers is to control the intensity of laser beam, its direction, etc so as to carry out the job in a precise way.
Usually where the engraving is supposed to be done is the point of focus of the laser. It is generally very small in size and it brings about material changes in the surface area when the intensity of thee laser increases. The material is at times burned away in case when the high amount of heat is applied. It also sometimes results in small cracks or fissures in the material. In such cases, material layers are removed and the engraving is done.
Laser engraving and etching is applied in various fields. It not only has several managerial applications but it also assists in the overall identification of the product by engraving its serial number and other details on the product. The names of the company, its logo, various signs, etc are engraved. It also engraves speed, voltage, pressure, etc and other features of the product. In the field of product tracking as well, laser engraving and etching is commonly used.
In case of manufacturing sectors, the technique helps in etching on various new metal alloys, polymers, etc. Due to so many advantages encompassed by this technique, the tool bits have been replaced by this technique. Since this is a very delicate job, great extent of precision is required which comes easily through this technique.
In the art field, laser technology is used to create personalized jewellery and also assists jewelers to engrave things like batch no, bar codes, certain specific markings, etc. This was not possible with metal tips. Since intricate patterns are needed in jewellery making, this technique is the best possible option.
For further Laser Marking and Laser Engraving please visit the website.

Laser Engraving: Technological innovation!

A technique of marking various products is referred to as laser marking and it is carried out by using laser source of radiant energy. This is also known as surfacing and it incorporates printing, bonding using lasers, etc. It is usually done when due to any kind of marking technique; the spoilage of any surface is undesirable. It has fast replaced many other traditional processes which were used in industries in a short time.
Permanent marks can be made in this kind of marking process on a wide variety and range of materials that are using laser beams as an alternative. In late 90s laser bonding as a process was patented and now it is finding such a widespread usage in various companies.
For example in the form of intricate logos of the company metal products, permanent marks can be made which manufactures them. Besides these many identification marks like serial number, time even bar coding, batch number etc are done with the help of lasers.
A more traditional heat firing method was used for other kind of material before and that used to spoil the material surface due to the fact that it was used on materials like plastic, rubber etc. These reacted very quickly to raised temperature, but with advancements in technology such complex surfaces also can be marked. This can be done in whatever manner the manufacturer wants as no changes to their basic structure are brought about by lasers and also it can be done in a very precise and intricate manner.
The process uses some specific types of Lasers in this kind of a process. Some of them are-
• Carbon Dioxide Laser
• Nd:YAG Laser
• Fiber laser
• Diode-pumped solid-state laser etc.
Since, the laser beam can be designed in such a way so as to deliver energy to the surface, a laser can remove material in an effective manner thereby converting which converts a high percentage of the light energy into heat. In most non-reflective materials, the beam is highly focused and collimated. These materials can be plastics, enamel and wood. However, the equipment used in Laser engraving may heat up rather quickly due to this efficiency. For laser, elaborate cooling systems are required. Alternatively, to decrease the amount of excessive heating, the laser beam may be pulsed.
The laser materials that are used so widely are not only very durable but also there is no major change to the actual material of the product. Abrasions are avoided. Care should be taken while marking so as to avoid any complexity. Techniques such as diamond tipped tool bits, sandblasting, etc have now been replaced and instead laser beams are widely used so as to carry out engraving job more precisely.
For further Laser Marking and Laser Engraving and Laser Etching please visit the website.