Laser Technology

Laser etching is the process of cutting a permanent figure or image on a hard material. But it will not be used on wood or wooden articles as it may burn the surface of wood. This technology of laser etching is mostly used in manufacturing industries to keep an identity for their products.

Most of the established brands are aware of the duplicates of their products available in the market. These products not only reduce the revenue of the companies but also create a negative impact in the minds of the customers with their poor qualities. So to create awareness is must for the established business houses. The normal practice is to create an emblem or any specific figure on the surface of their products with laser etching technology to distinguish the original from the duplicate.

In some other cases laser etching is used to make their products more attractive. This is done mainly in designer products. Kitchen appliances like microwave oven, stoves, Fridge, etc., are common products which have been used in every household. In older days they have been purchased based on the quality. Now a number of high quality products are available in the market in different brands. So keeping a brand image based on quality has become difficult for the manufacturers. So they have started coming up with attractive designs and shapes. Here laser etching technology can be used to make these designs more attractive and permanent unlike the affixed labels.

Even in automobile industry too laser etching technology is used to create alluring designs which will tempt the customer. More over it is being used to notify the original spare parts too.

There are certain things to be taken care of while using laser etching technology. This technology should not apply on wood. It will burn the surface and will give an ugly look. While purchasing laser etching equipment you should consider the warranty, price and operation. A number of user friendly equipments are available now. Last but not least thing is that you always keep a distance from the outlet of the equipment. Laser may affect your health badly and the material where we want to apply this technology should also be kept at a specified distance to get maximum effect.

Laser etching is considered as the technology of this century. Though it has developed in the last century it has emerged perfectly in this century only. And the demand in the market too increased in this century. Now in almost every industry this technology is used for one purpose or the other. You too can give mileage to your products using laser etching technology. So be a smart one to take full advantage of this technology.

For Further detail about Laser Etching and Laser Engraving and Laser Etching please visit our website http://www.identisys.co.uk

Brand Image and Duplicates

The main problem, manufacturing industries facing today is the presence of duplicates of their products. There is a lot of pain and efforts behind establishing a brand name. Strict quality checking and a wide publicity to create the awareness about the product and the brand name are necessary to create a brand image in the market. Once a brand is established, some greedy people without any ethics will start duplicating those well reputed products to mint money in a short period without putting any effort. Laser marking or laser engraving is the best way to keep the identity of the products. The importance of keeping the product’s identity is very much important. Because, the duplicates are not just en cashing on your reputation but also will create a negative image for your products with the poor quality of the duplicate products.

Laser engraving is basically engraving a matter or any images on a surface with a laser beam. This image or laser marking will be permanent. This can not be removed or modified. This feature makes laser engraving or laser marking more secure than printed labels affixed on the surface of the products. More over laser engraving will give an elegant look to the product.

Apart from saving the products to keep identity it also reflects the class of the product. In a market where the tough competition is going on between a numbers of similar types of products, it is necessary to present your product as a class product. Laser engraving or laser marking will help you in this regard too. You can engrave either your emblem or any attractive image on your product using laser beam. Here you should take care about the image. A wrong image may create a negative impact too.

You should have a registered trade name or an emblem which can be engraved on your products. If somebody trying to do the same you can take legal action too. But with an unregistered brand name and emblem legal proceedings may not be possible. So always register the image that is being engraved on your product.

As mentioned earlier, laser engraving or laser marking is a permanent structure and can not be removed like affixed labels or stickers. So it will remain as long as the product exists. This will give you a chance indirectly to give publicity for your product. This type of publicity will pay more. A product which is having long life and good quality will definitely attract the attention of people. When they see the name in that mood, certainly it will leave a positive impact on their minds. Thus with the new laser technology is saving the identity of your product and gives extra publicity too.

For Further Detail about Laser Marking please visit our website http://www.identisys.co.uk.